Branding Project: Wine Bar

For Everelse, a wine bar and tasting lounge, I created a brand identity that balances rustic small-town charm with modern sensibility. The visual system leans on hand-drawn illustration, a heritage apple tree, a raven with a wineglass, and the historic home where the bar lives to give the brand an organic, approachable feel while nodding to craft and quality. A pared-back, timeless palette allows the textures of paper, fabric, and ink to shine. From restaurant menus to branded merchandise like tote bags and textiles, the identity tells a story of place: rooted in the island, warm in tone, and playfully whimsical.

A white wooden sign hanging outside a shop called Everlse, showcasing that it is a wine collective, casual fare restaurant, and lifestyle shop. The sign also lists three wine vendors: Orcas Island Winery, Archipelago Wines, and AO Wines.
Line drawing of a two-story cafe with outdoor seating, two picnic tables with umbrellas, and landscaped bushes and trees in front of a sidewalk.
A person holding a white tote bag with a black illustration of a bird holding a wine glass, labeled 'EVER-ELSE'.
Restaurant menu open on a wooden table, featuring sections for dine, imbibe, and happy hour, with drinks and food options listed.

Branding Project: Wine Bar

For Everelse, a wine bar and tasting lounge, I created a brand identity that balances rustic small-town charm with modern sensibility. The visual system leans on hand-drawn illustration, a heritage apple tree, a raven with a wineglass, and the historic home where the bar lives to give the brand an organic, approachable feel while nodding to craft and quality. A pared-back, timeless palette allows the textures of paper, fabric, and ink to shine. From restaurant menus to branded merchandise like tote bags and textiles, the identity tells a story of place: rooted in the island, warm in tone, and playfully whimsical.